Annot8 offers charities slice of online advertising revenue
New online advertising platform annot8 is helping charities generate a share of income from their supporters’ web activities. Users browse the web with the annot8 plug-in installed, which shows adverts...
View ArticleFilling the advertising space for mobile interaction
This campaign by The National Centre for Domestic Violence combines interaction with viewers using their mobile phones and a creative approach to a large amount of advertising space. The campaign...
View ArticleAdvertising thought up by kids to get adults thinking
Need a fresh approach to your charity’s advertising? Italian agency Leo Burnett has worked with WWF Italy to come up with novel ideas to highlight the threat of extinction faced by pandas. Instead of...
View Article26 hospices run joint TV advertising campaign
Twenty six hospices in the North West of England are collaborating for the first time to run a TV advertising campaign that promotes the work that they do and asks for donations. The advert will appear...
View ArticleRNIB’s I am Here campaign to raise funds for sight loss advice
The Royal National Institute of Blind People (RNIB) today launches an integrated campaign to help raise funds to enable them to provide advice to people across the UK who are facing sight loss. The...
View ArticleBHF campaign seeks support for research into inherited heart conditions
The British Heart Foundation has launched a five-week campaign to secure funding for research into inherited heart conditions. It launched on 12 May with TV, cinema and online advertising featuring...
View ArticleSwedish Childhood Cancer Foundation’s hair-raising fundraising campaign
Sometimes you don’t have to think up a completely new idea for a fundraising campaign. On occasion you can simply react to or take advantage of another popular campaign, and turn it to your charity’s...
View ArticleFundraising from redundant car tax discs?
I’ve been pondering whether the end of the paper car tax disc in the UK represented any opportunities for fundraisers. There were the inevitable stories of people saving theirs in the hope that they...
View ArticleChildren with Cancer UK uses DRTV ad in donor acquisition campaign
Children with Cancer UK has launched a donor acquisition campaign led by a DRTV commercial and outdoor advertising. The campaign has been designed by digital and direct marketing agency WPN Chameleon...
View ArticleThe Children’s Trust uses DRTV and posters for integrated donor recruitment...
The Children’s Trust, the charity for children with brain injury, has this week begun an integrated donor recruitment campaign using DRTV adverts and posters, a new initiative for the charity. The...
View ArticleThe Montymania generated by the John Lewis Christmas advert presents an early...
Author: John Thompson, director and consultant at Changing Business When did penguins get so popular? If I’d had known I’d have played the penguin card years ago. #MontyThePenguin — Monty The Penguin...
View ArticleMacmillan features Lynda Bellingham in Christmas appeal
Macmillan Cancer Support this week launched its 2014 Christmas appeal TV advert featuring the late Lynda Bellingham. The actress, a long-standing ambassador for the charity, narrates the advert. The...
View ArticleSupermarkets include charities in their Christmas TV adverts
This year Christmas TV adverts from some of the major supermarkets and retailers have been notable for their inclusion of a charity partner and even some associated fundraising activities. John Lewis...
View ArticlePoor Google Adwords copy “costing UK charities millions” each year
The top 20 UK charities could have saved £2.66 million in 2013 if they had optimised their Google AdWords copy, according to research from nonprofit marketing and fundraising consultancy Strategy...
View ArticleCARE International launches outdoor fundraising campaign on London Underground
Care International UK is advertising its latest fundraising campaign on child health on London Underground. Working with WPN Chameleon, the charity is using two creative approaches, with the aim of...
View Article5 examples of creative digital out of home advertising
I’ve been following the evolution of DOOH as I am interested in joining up advertising with smart technology to make digital out of home advertising more impactful and more of an experience. So I did...
View ArticleFacebook bans RNIB sight loss video advert
Facebook has refused to accept a video advert by RNIB promoting its See the Need campaign because it breaks its guidelines on an advert that is“profane, vulgar, threatening or generates high negative...
View ArticleCentrepoint’s Christmas appeal focuses on risks young people take to get off...
Centrepoint, the charity for homeless young people, has launched its Christmas appeal, highlighting the desperate measures that homeless people aged 16-25 take to try to get off the streets....
View ArticleChildren’s Air Ambulance uses DRTV for first time
The Children’s Air Ambulance has launched a campaign to recruit regular donors to the charity using DRTV, its first use of TV. The advert went live at the beginning of October. It invites viewers to...
View ArticleJohn Lewis partners with Age UK for Christmas advert
This year’s Christmas TV advert from retailer John Lewis highlights the issue of loneliness experienced by many older people at Christmas. Created in partnership with Age UK, the advert shows how...
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